Armour&Armour Book Services


Book Publishing FAQ

Proofreading/light editing. We correct typographical and grammatical errors and make sure the style is consistent. We may make slight wording changes.
Heavy editing. A&A will reorganize your text: moving blocks of copy, clarifying confusing wording, and improving poor writing.
Rewriting involves major changes, holding true to the concept of your manuscript, but with significant revisions. Some clients choose to prepare a new draft themselves, based on our input.
Ghost writing. A&A interviews you and writes a draft of the book, based on those interviews.

Text
A&A takes your edited manuscript and designs a few sample pages. The page size, margins, typefaces, type size, headers, and chapter openings are set at this stage. When you approve the page design, we can provide an accurate estimate of the number of pages.

You will always have an opportunity, after all the text pages have been designed, to proofread the final version before the book goes to a printer.

Cover
Cover design is critical if you plan to sell your book through bookstores. You rely on the front cover to compel potential buyers to pick up your book and look at it.

We can create the cover based on your concept or develop our own, using illustrations, images, and type treatments.

The back cover may feature testimonials (about the author or the content), excerpts from the text, photograph/biography of the author, and practical items like a barcode and ISBN number that A&A can acquire for you. Cover design also includes the book’s spine and flaps.

Your book can be bound either as softcover (paperback) or hardcover (hardback). Hardcover is more expensive, but also more durable and perceived as more valuable. If you choose hardcover, the cover design will be printed on a paper dust-jacket; the book itself will have just the title and author imprinted, usually in foil stamp.

When the book is completed, you are ready to find readers. A&A will distribute review copies to editors and prepare press releases or press kits for appropriate media. We will contact schedulers to arrange for you to be interviewed, make public appearances, and attend book signings, and we will coordinate publicity for your events.

A&A can develop target marketing directed toward buyers interested in your subject, such as direct mail postcards, advertisements in specialty publications, and one-sheets for buyers at bookstores.

If you want a website to promote your book, we can help you with that, too.

Four factors determine cost: book size, page count, binding, and the number of copies printed.

If you plan to sell your book, you’ll need to consider the cost per copy for printing, in order to determine the cover price of each book. Printing more copies at one time brings down the cost per copy.

Timeline Books take a long time. Once the editing process is finished, A&A typically can design text pages and cover and process your changes in about four weeks to six weeks. Printing takes about six weeks.

We provide complete book editing, design, and marketing services to help you tell your story with print and ebooks.

  • Ghost writing and copy editing
  • Text and cover design
  • ISBN and copyright acquisition
  • Short-run (on-demand) or traditional printing
  • Publishing and distribution of books and ebooks
  • Book promotion, one sheets, author signings, email marketing, websites, and advertising

Whether your dream is to leave your legacy to your children or write a million-seller, A&A can help.







Featured Author

Barney and Clyde

Jean Roseman

Nashvillian Jean Roseman found a fascinating mystery in nineteenth-century Nashville history — a true story of two brothers driven to madness and murder. Jean self-published her novel, and A&A edited the book and designed the text and cover.

Jean is also the author of From Y to J, tracing the hundred-year history of Nashville's Jewish Community Center. A&A helped Jean with editing and text and cover design.

Trees

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Sports

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Trivia

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Religious & Inspirational

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History

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Cookbooks

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Children's

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Advice

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Memoirs

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Fiction

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