Friends of Warner Parks turned to Armour&Armour for help in telling its story about saving an old-growth forest within the city of Nashville. The group needed to raise over $5 million, and it didn’t have much time.

Friends had an existing website that promoted its support for the Warner Parks, but it looked outdated. The Friends site needed a facelift, and “Save Our Ancient Forest” needed a “sub-site” of its own pages.

For the old site, A&A identified ways to improve its functionality, tighten its organization, and make it easier to use, as well as giving it a new look. For the fundraising campaign, we evaluated the information Friends needed to distribute and determined the best way to tell the story.

The group had a short timeline on its fundraising efforts and needed a quick turnaround. A&A had the new site up in just a couple of weeks.

The new website is getting rave reviews, and Friends is nearing its fundraising goal.