Electronic+Print Communication

To effectively communicate, we must realize that we are all different in the way we perceive the world.

Anthony Robbins

Information the Way Readers Want It

We help provide integrated print and electronic communication to help clients reach their customers.

  • Email newsletter writing, editing, design, list maintenance and administration
  • Print newsletter writing, editing, design, production, and mailing
  • Website newspage writing and design

Oak Hill online and on paper

The City of Oak Hill, Tennessee, takes seriously its responsibility to communicate regularly with its residents. Now, under the leadership of City Manager Kevin Helms, the City is taking a major step toward sustainability.

A&A has produced Oak Hill’s print newsletter since 1999. Last year, we began offering readers an option to receive the newsletter in email format, as well as launching an email-only Crime Watch announcement.

After building the list and getting residents accustomed to electronic delivery, residents now have the option of removing their name from the print mailing list and receiving only the electronic version.

“If everyone in Oak Hill chose to receive the newsletter electronically, we could save over 30,000 pieces of paper this year.
City Manager
Kevin Helms
Besides reducing printing and postage costs, the move saves precious natural resources: trees harvested to make paper, energy to produce the paper, petroleum to manufacture ink, and fuel to deliver the newsletter to mailboxes.

The key is delivering information in the format readers want it. While some residents prefer to continue getting news about the City the same way they always have, a growing number of others are jumping on board in favor of Green Communication.




How to transition your newsletter online

1. Take it slowly.

Build your list gradually. Get readers used to getting information from you online.

2. Make it optional.

Some people don’t want to get information online. Don’t leave out a portion of your audience.

3. Don’t force it.

Taking away a paper newsletter will alienate your readers, and your electronic news will end up in the trash.

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